Insights ยท 2026-10-15
How the Growth Audit scores, rule by rule
The full weighting, bands and recommendation rules behind the free audit, so you can disagree with it.
The audit has nine questions. Each question has three options worth a fixed number of points and the weights add up to 100. The link question is worth the most (14) because in our review of creator funnels the bio link is where most interest is lost. Discoverability, cadence, brand clarity, engagement and measurement are worth 12 each; friction 10; goals and capacity 8 each.
Bands are fixed: Foundation 0-39, Momentum 40-64, Acceleration 65-84, Compounding 85-100. The band text describes what usually pays back first at that level; it is not a judgement of your content.
Recommendations are produced by rules keyed to specific answers, for example "if the bio link goes to a list with no priority, recommend prioritising the link page". Rules are ordered funnel, brand, measurement, cadence, discoverability, goals, engagement, capacity, and the audit shows at most five. A perfect audit shows none.
The 14-day roadmap takes your top three recommendations and places them in three phases (baseline and positioning, fix the path, run the cadence and read the numbers). If you said you have under two hours a week, the roadmap asks for six promotional assets instead of twelve.
The whole engine is unit-tested in our codebase, and your answers never leave your browser unless you click to request a review, in which case only the score and band are sent. If you think a weight is wrong, tell us; we would rather publish a better rule than a prettier chart.